Setup clarification — checked November 13, 2026

OpenAI’s current setup guidance separates an approved business claim from Persona identity verification. Persona approval is needed to publish business-information changes, connect a product feed, view insights or create an eligible agent. Business Agents additionally require an eligible US ecommerce or online-service business with a website and a separate agent publishing step. Claiming a profile does not guarantee recommendations or agent availability.

OpenAI introduced Businesses in ChatGPT on November 10. In Business Hub, eligible organizations can claim and verify their business, update information and supply product feeds.

Profiles and agents have different eligibility

Business claiming is available to eligible organizations where ChatGPT operates. Business Agents initially serve eligible US ecommerce and online-service businesses; that narrower scope does not establish worldwide agent availability.

Users can choose a separately labeled Business Agent conversation from a business profile. OpenAI says these conversations are distinct from ChatGPT’s independent answers.

Aggregated measurement

The company offers thresholded insights such as mentions, website clicks and discovery topics. It says businesses do not receive users’ original conversations or Business Agent chats. This is a product beta, not a new underlying model checkpoint.